Louisville-based digital agency Blackstone Media, recently launched a new, interactive website for Sonoma-Cutrer Vineyards, Brown-Forman’s sole wine brand. The new site is part of the agency’s recent strategic partnership with the Sonoma-Cutrer brand.
The updated, mobile-friendly website features a user-friendly interface; an enhanced club membership experience; interactive vineyard maps for each of its six vineyards; virtual wine swirls and process videos; and an upgraded eCommerce shopping experience for customers. The agency’s collaboration with the high-end winemaker also includes key digital marketing initiatives to grow brand awareness and increase online sales.
“Our collaboration with Blackstone is the cornerstone of our upgraded eCommerce experience for our wine lovers and club members alike,” Hope Helton, Brown-Forman Digital Marketing & eCommerce Manager, said. “This relationship has been key to our ability to streamline an immersive shopping experience and educate our audience on what makes the Sonoma-Cutrer brand so special.”
Specializing in award-winning Chardonnays and Pinot Noirs, Sonoma-Cutrer has been crafting wines since 1981 in the Russian River Valley region of Sonoma County, California. The vineyard utilizes proprietary cooling tunnels and the wines are aged in barrels made of French oak trees.
Blackstone continues to differentiate itself in the market through its data-driven research process. For the agency, this unique, results-oriented approach has attracted some of the largest businesses in the region, from Brown Forman to Mercer to Toyota Material Handling USA.
About Blackstone Media: Blackstone Media is a digital agency focused on designing and developing award-winning websites, branding, digital marketing solutions and custom applications. Blackstone’s data-driven approach provides clients with custom digital solutions and has earned the agency several national and regional awards, including prominent recognitions from the W³ and Webby awards. Founded in 2006, Blackstone is headquartered in Louisville, Kentucky and maintains an office in New York City.
To learn more, visit www.blackstonemedia.com.
